Stop Coding Your
Marketing Site: The 10-Day Protocol.

The biggest lie in the startup ecosystem is that you need a "Custom Stack" for everything.

I see founders in San Francisco raise a $2M seed round and immediately hire two senior frontend engineers. Their first task? "Build the marketing site."

This is financial suicide. You are paying $150k/year engineers to push pixels on a landing page instead of building your actual product.

The "Developer Bias"

Your CTO loves Next.js. They love Vercel. They love "clean code." But your customers don't care about your code. They care about your value proposition.

When you hard-code your marketing site, you create a bottleneck. Marketing wants to change a headline? Ticket to Engineering. Need a new landing page for a campaign? Two week sprint.

You are moving at the speed of code, not the speed of the market.

The "Hybrid Stack" Protocol

Smart startups (like those in Y Combinator) are adopting a split architecture:

• The Product (App): Built on React/Next.js. Engineered for stability and scale.
• The Marketing (Site): Built on Framer. Engineered for speed and conversion.

This allows your Marketing team to move autonomously. They can launch pages, run A/B tests, and update copy instantly without bothering the engineers.

How We Execute the 10-Day Sprint

I don't do "discovery phases" that last a month. I treat your marketing site like a product release.

• Day 1-2: Strategy & Wireframes (We identify your key value props and site architecture).
• Day 3-8: High-Fidelity Build in Framer (Responsive, Animations, CMS setup).
• Day 9-10: SEO Tags, Domain Connection, and Handoff Training.