You don't have a traffic problem. You have a bucket problem.
I recently audited a SaaS company in Austin. They were spending $15k/month on Google Ads. Their traffic was soaring, but their revenue was flat.
The founder blamed the ads. I blamed the infrastructure. They were pouring water into a bucket with holes.
The "Vanity Metric" Trap
Traffic satisfies the ego. Conversion satisfies the bank account. If your site looks beautiful but converts under 2%, it is not an asset—it is art. And art doesn't pay payroll.
The "Cognitive Load" Theory
Every time a user has to "think" about where to click, you lose 10% of them. This is Cognitive Load.
Most modern websites are cluttered with "features." Dropdowns, mega-menus, sliders, and popups. This is digital friction. My protocol is simple:
- One Goal Per Page: Your Homepage has one job (Get them to the Pricing or Demo page).
- The 3-Click Rule: A user must be able to give you money within 3 clicks of landing.
- Visual Hierarchy: Your "Buy" button should be the highest contrast element on the screen.
The Automation Gap
The second leak is "The Void." A user fills out a contact form... and waits.
In 2025, if you don't reply in 5 minutes, the lead is gone. Yet, you sleep for 8 hours a day. This is why I don't just build websites; I build Revenue Systems.
| Component | Standard Website | Revenue System |
|---|---|---|
| Lead Capture | Contact Form (Email) | CRM Sync + Auto-Reply |
| Scheduling | "What time works?" | Embedded Cal.com / Calendly |
| Nurture | Manual Follow-up | Automated Drip Sequence |
How I Fix The Leak
I don't guess. I audit. I install heatmaps to see where users are rage-clicking. I analyze your funnel drop-off points. Then, I rebuild your architecture on Framer to be a frictionless slide towards the checkout.
Patch Your
Revenue Leaks.
I will perform a forensic audit of your current site and show you exactly where you are losing money.
Start Conversion Audit
