If you are selling a B2B product for $20,000+, your website isn't a brochure. It's a risk mitigation document.
I see Seed-stage founders in San Francisco make the same mistake: they design "cool" websites to impress other founders. But other founders aren't buying your software. Enterprise Procurement teams are.
And Procurement teams don't care about "cool." They care about Safety. If your website looks like a side project, they will block the deal.
The Procurement Filter
"Nobody ever got fired for buying IBM." Your job is to make your 3-person startup look as safe as IBM. That is an engineering problem, not an art problem.
The 3 Pillars of Enterprise Trust
You can look like a Series B company before you even raise your Series A. It requires a specific set of design protocols:
1. The "Boring" Aesthetic
Consumer apps should look fun. B2B infrastructure should look "boring." We use heavy, sans-serif typography (like Inter or Geist), dark modes with subtle borders, and rigid grid structures. This subconsciously signals stability and security.
2. The Trust Artifacts
Don't hide your compliance. Even if you are just "SOC2 Pending," put the badge in the footer. Use clear, dedicated pages for "Security," "SLA," and "Status." These pages might only get 10 visits a month, but those 10 visits are from the people signing the checks.
3. Case Study Architecture
Stop using generic testimonials like "Great tool! - John." We build dedicated "Customer Story" CMS collections in Framer. We breakdown the Problem, the Solution, and the ROI with hard data.
| Signal | Startup Vibe (Risky) | Enterprise Vibe (Safe) |
|---|---|---|
| Visuals | Trendy, Colorful, 3D | Structured, Clean, Data-Heavy |
| Proof | User Reviews | ROI Case Studies |
| Navigation | Features / Pricing | Solutions / Security |
| Copywriting | "We help you..." | "Infrastructure for..." |
How We Build "Trust Infrastructure"
When we work with B2B founders, we don't just "redesign" the site. We audit your sales funnel.
- We replace generic copy with Industry-Specific Use Cases.
- We add Interactive ROI Calculators to the pricing page.
- We build a visual language that says "We are here to stay."
Do You Look Like
A Risk?
Stop losing deals to "safe" competitors. Let's engineer your Enterprise Trust signals and close the gap.
Book Trust Audit
